Merchant Services Online Payment Gateways
Beyond the card processing essentials, merchant services providers might also offer online payment gateways. This product will encrypt and run customer card information online, allowing your business to run secure card transactions from its own website.
If you’re running an ecommerce business, then accessing an online payment gateway with your merchant services bundle will be a crucial step toward a secure, easy checkout process for your customers.
Merchant Services Point of Sale Systems
The merchant services that your business opts for might end up being a full-fledged point of sale system.
In fact, point of sale systems and merchant services have nearly become synonymous. That’s because both have grown over time, encompassing virtually the same realm within small business finances—they both aim to ease the transaction process.
Point of sale systems, however, will generally go far beyond the transaction. In fact, many point of sale systems will allow you to run reports, track inventory, manage employees, reconcile tips and commissions, and even accept contactless payment methods like Apple Pay and Google Pay.
Because the strict merchant services definition doesn’t encompass these capabilities, many merchant services providers have begun to provide point of sale systems in conjunction with their merchant services.
As a result, a broader merchant services definition has swallowed up these point of sale capabilities. So, when you shop for merchant services for your business, you might very well find a few point of sale system perks thrown in there.
Merchant Services Gift Cards and Loyalty Programs
Gift card and loyalty programs also tend to fall under a broad merchant services definition. As such, many providers will offer the technology and supplies that make both gift cards and loyalty programs possible for your business.